Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522501459
Publisher: IGI Global Publication: April 11, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522501459
Publisher: IGI Global
Publication: April 11, 2016
Imprint: Business Science Reference
Language: English
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.

More books from IGI Global

Cover of the book Advanced Numerical Simulations in Mechanical Engineering by
Cover of the book Enterprise Business Modeling, Optimization Techniques, and Flexible Information Systems by
Cover of the book Exploring the Technological, Societal, and Institutional Dimensions of College Student Activism by
Cover of the book Innovative Applications and Developments of Micro-Pattern Gaseous Detectors by
Cover of the book Cases on Service Delivery in Special Education Programs by
Cover of the book Hydrology and Water Resource Management by
Cover of the book Developing and Applying Optoelectronics in Machine Vision by
Cover of the book Electrocardiogram Signal Classification and Machine Learning by
Cover of the book Advancing Medical Education Through Strategic Instructional Design by
Cover of the book Biological and Quantum Computing for Human Vision by
Cover of the book Mobile Technologies and Socio-Economic Development in Emerging Nations by
Cover of the book Fuzzy Systems by
Cover of the book Handbook of Research on Sociopolitical Factors Impacting Economic Growth in Islamic Nations by
Cover of the book Handbook of Research on Ambient Intelligence and Smart Environments by
Cover of the book Collaborative and Distributed E-Research by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy