Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector by , IGI Global
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Author: ISBN: 9781522501459
Publisher: IGI Global Publication: April 11, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522501459
Publisher: IGI Global
Publication: April 11, 2016
Imprint: Business Science Reference
Language: English
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.

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