Handbook of Social Media Management

Value Chain and Business Models in Changing Media Markets

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Industries & Professions, Industries
Cover of the book Handbook of Social Media Management by , Springer Berlin Heidelberg
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783642288975
Publisher: Springer Berlin Heidelberg Publication: May 28, 2013
Imprint: Springer Language: English
Author:
ISBN: 9783642288975
Publisher: Springer Berlin Heidelberg
Publication: May 28, 2013
Imprint: Springer
Language: English

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

More books from Springer Berlin Heidelberg

Cover of the book CSR und gesunde Führung by
Cover of the book Applying Cognitive Grammar in the Foreign Language Classroom by
Cover of the book Consensus Conference on the Management of Cystic Fibrosis by
Cover of the book Applied Cross-Coupling Reactions by
Cover of the book Work-Life Balance by
Cover of the book Information Technology for Knowledge Management by
Cover of the book Optical Sensor Systems in Biotechnology by
Cover of the book Tribology in Total Hip and Knee Arthroplasty by
Cover of the book Diversity and Biotechnology of Ectomycorrhizae by
Cover of the book National Parks and Protected Areas by
Cover of the book 1x1 der chirurgischen Instrumente by
Cover of the book Zusammenarbeit fördern by
Cover of the book Multiagent Systems for Manufacturing Control by
Cover of the book Motor Skills Training in Orthopedic Sports Medicine by
Cover of the book Conservation of Genetic Resources by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy