Harvard Business Review on Increasing Customer Loyalty

Business & Finance, Management & Leadership, Management
Cover of the book Harvard Business Review on Increasing Customer Loyalty by Harvard Business Review, Harvard Business Review Press
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Author: Harvard Business Review ISBN: 9781422171967
Publisher: Harvard Business Review Press Publication: February 24, 2011
Imprint: Harvard Business Review Press Language: English
Author: Harvard Business Review
ISBN: 9781422171967
Publisher: Harvard Business Review Press
Publication: February 24, 2011
Imprint: Harvard Business Review Press
Language: English

How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Turn angry customers into loyal advocates

- Get more people to recommend you

- Boost customer satisfaction by satisfying your employees

- Focus on profitable customers--whether they're loyal or not

- Invest in the right CRM technology for your business

- Mine customer data for more effective marketing

- Increase your customers' lifetime value

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Turn angry customers into loyal advocates

- Get more people to recommend you

- Boost customer satisfaction by satisfying your employees

- Focus on profitable customers--whether they're loyal or not

- Invest in the right CRM technology for your business

- Mine customer data for more effective marketing

- Increase your customers' lifetime value

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