Health Communication

From Theory to Practice

Nonfiction, Health & Well Being, Medical, Reference, Public Health
Cover of the book Health Communication by Renata Schiavo, Wiley
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Author: Renata Schiavo ISBN: 9781118416396
Publisher: Wiley Publication: October 7, 2013
Imprint: Jossey-Bass Language: English
Author: Renata Schiavo
ISBN: 9781118416396
Publisher: Wiley
Publication: October 7, 2013
Imprint: Jossey-Bass
Language: English

Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on:

  • Health equity
  • Urban health
  • New media
  • Emergency and risk communication
  • Strategic partnerships in health communication
  • Policy communication and public advocacy
  • Cultural competence
  • Health literacy
  • The evaluation of health communication interventions

To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit [www.wiley.com/go/schiavo2e

]www.wiley.com_go_schiavo2eThis title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on:

To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit [www.wiley.com/go/schiavo2e

]www.wiley.com_go_schiavo2eThis title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.

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