Health Service Public Relations

A Guide to Good Practice

Nonfiction, Health & Well Being, Medical, Reference, Administration
Cover of the book Health Service Public Relations by Roger Silver, CRC Press
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Author: Roger Silver ISBN: 9781315342788
Publisher: CRC Press Publication: April 19, 2018
Imprint: CRC Press Language: English
Author: Roger Silver
ISBN: 9781315342788
Publisher: CRC Press
Publication: April 19, 2018
Imprint: CRC Press
Language: English

The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and externally. This book, revised in the light of these changes, is a guide to the practical skills needed when communicating with patients, staff, the general public, opinion leaders, press, radio and television.

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The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and externally. This book, revised in the light of these changes, is a guide to the practical skills needed when communicating with patients, staff, the general public, opinion leaders, press, radio and television.

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