Higher Education Consumer Choice

Business & Finance, Economics, International Economics, Nonfiction, Reference & Language, Education & Teaching, Higher Education
Cover of the book Higher Education Consumer Choice by J. Hemsley-Brown, I. Oplatka, Palgrave Macmillan UK
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Author: J. Hemsley-Brown, I. Oplatka ISBN: 9781137497208
Publisher: Palgrave Macmillan UK Publication: November 12, 2015
Imprint: Palgrave Pivot Language: English
Author: J. Hemsley-Brown, I. Oplatka
ISBN: 9781137497208
Publisher: Palgrave Macmillan UK
Publication: November 12, 2015
Imprint: Palgrave Pivot
Language: English

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.

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