Hip Hop, Inc.

Success Strategies of the Rap Moguls

Nonfiction, Entertainment, Music, Business & Technical, Business Aspects
Cover of the book Hip Hop, Inc. by Richard Oliver, Tim Leffel, Hachette Books
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Author: Richard Oliver, Tim Leffel ISBN: 9780786736720
Publisher: Hachette Books Publication: March 25, 2009
Imprint: Da Capo Press Language: English
Author: Richard Oliver, Tim Leffel
ISBN: 9780786736720
Publisher: Hachette Books
Publication: March 25, 2009
Imprint: Da Capo Press
Language: English

At the heart of hip-hop-the most vigorous, electric development in the music world since the advent of punk rock-are its brilliant entrepreneurs. Some have demonstrated business instinct and marketing savvy that would make many Fortune 500 CEOs envious. Hip-hop and the moguls behind it are a force to be reckoned with. These larger-than-life figures, the elite of hip-hop, have prospered through a combination of old-fashioned business savvy, shrewd marketing, and constant commercial reinvention. Over the past decade, their collective net worth has grown upwards of 1 billion. Hip Hop, Inc. reveals the secrets of success that can be applied to virtually any other business. It illustrates these secrets by telling the never-before-told stories of the most successful of the rap elite and, through extensive interviews, lets the advice flow from the millionaires themselves.

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At the heart of hip-hop-the most vigorous, electric development in the music world since the advent of punk rock-are its brilliant entrepreneurs. Some have demonstrated business instinct and marketing savvy that would make many Fortune 500 CEOs envious. Hip-hop and the moguls behind it are a force to be reckoned with. These larger-than-life figures, the elite of hip-hop, have prospered through a combination of old-fashioned business savvy, shrewd marketing, and constant commercial reinvention. Over the past decade, their collective net worth has grown upwards of 1 billion. Hip Hop, Inc. reveals the secrets of success that can be applied to virtually any other business. It illustrates these secrets by telling the never-before-told stories of the most successful of the rap elite and, through extensive interviews, lets the advice flow from the millionaires themselves.

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