Hired to Fight, Hired to Win

Hired to Fight, Hired to Win

Nonfiction, Social & Cultural Studies, Political Science, Government, Elections
Cover of the book Hired to Fight, Hired to Win by Dennis W. Johnson, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dennis W. Johnson ISBN: 9781317553281
Publisher: Taylor and Francis Publication: June 26, 2015
Imprint: Routledge Language: English
Author: Dennis W. Johnson
ISBN: 9781317553281
Publisher: Taylor and Francis
Publication: June 26, 2015
Imprint: Routledge
Language: English

When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants.

This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants.

This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world. 

More books from Taylor and Francis

Cover of the book Matthew Arnold by Dennis W. Johnson
Cover of the book Regressions in Mental Development by Dennis W. Johnson
Cover of the book The Media and Human Rights by Dennis W. Johnson
Cover of the book The Stupidity Epidemic by Dennis W. Johnson
Cover of the book Privacy in the Information Society by Dennis W. Johnson
Cover of the book Business History by Dennis W. Johnson
Cover of the book Researching into Teaching Methods by Dennis W. Johnson
Cover of the book Families Bereaved by Alcohol or Drugs by Dennis W. Johnson
Cover of the book Chechen-English English-Chechen Dictionary and Phrasebook by Dennis W. Johnson
Cover of the book Gendered Struggles against Globalisation in Mexico by Dennis W. Johnson
Cover of the book Demographic Methods by Dennis W. Johnson
Cover of the book Sustainable Development in Rural China by Dennis W. Johnson
Cover of the book International Encyclopedia of Social Policy by Dennis W. Johnson
Cover of the book Social Influences by Dennis W. Johnson
Cover of the book Africa Beyond the Post-Colonial by Dennis W. Johnson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy