Hit Brands

How Music Builds Value for the World's Smartest Brands

Business & Finance, Economics, International Economics, Marketing & Sales
Cover of the book Hit Brands by D. Jackson, R. Jankovich, E. Sheinkop, Palgrave Macmillan UK
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Author: D. Jackson, R. Jankovich, E. Sheinkop ISBN: 9781137271488
Publisher: Palgrave Macmillan UK Publication: October 31, 2013
Imprint: Palgrave Macmillan Language: English
Author: D. Jackson, R. Jankovich, E. Sheinkop
ISBN: 9781137271488
Publisher: Palgrave Macmillan UK
Publication: October 31, 2013
Imprint: Palgrave Macmillan
Language: English

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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