Hospitality Business Development

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Hospitality Business Development by Ahmed Hassanien, Crispin Dale, Alan Clarke, Michael W. Herriott, Taylor and Francis
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Author: Ahmed Hassanien, Crispin Dale, Alan Clarke, Michael W. Herriott ISBN: 9781136439377
Publisher: Taylor and Francis Publication: May 4, 2010
Imprint: Routledge Language: English
Author: Ahmed Hassanien, Crispin Dale, Alan Clarke, Michael W. Herriott
ISBN: 9781136439377
Publisher: Taylor and Francis
Publication: May 4, 2010
Imprint: Routledge
Language: English

Hospitality Business Development analyzes and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates, and:
 
• explores the essential requirements and challenges of hospitality business development, and the implications which these present for hospitality operators.
• explains how differentiation and  innovation can become key to organizational success and provides you with the all of the skills you need to implement your own business development
• examines the shifting nature of demand, evaluating consumers’ behaviour and relating the principles of customer centricity to the business development function
• is packed with case studies and industry related examples, which cover a broad range of hospitality sectors including in-flight catering, holiday homes, guest houses,  licensed retail, catering, international  restaurants and hotels, ensuring you have a thorough understanding of the international hospitality business development .

Hospitality Business Development equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. This book is a must-read for any one studying or working in the hospitality industry.

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Hospitality Business Development analyzes and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates, and:
 
• explores the essential requirements and challenges of hospitality business development, and the implications which these present for hospitality operators.
• explains how differentiation and  innovation can become key to organizational success and provides you with the all of the skills you need to implement your own business development
• examines the shifting nature of demand, evaluating consumers’ behaviour and relating the principles of customer centricity to the business development function
• is packed with case studies and industry related examples, which cover a broad range of hospitality sectors including in-flight catering, holiday homes, guest houses,  licensed retail, catering, international  restaurants and hotels, ensuring you have a thorough understanding of the international hospitality business development .

Hospitality Business Development equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. This book is a must-read for any one studying or working in the hospitality industry.

 

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