Housework and Housewives in American Advertising

Married to the Mop

Nonfiction, History, Modern, Americas, United States
Cover of the book Housework and Housewives in American Advertising by Jessamyn Neuhaus, Palgrave Macmillan US
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Author: Jessamyn Neuhaus ISBN: 9780230337978
Publisher: Palgrave Macmillan US Publication: November 7, 2011
Imprint: Palgrave Macmillan Language: English
Author: Jessamyn Neuhaus
ISBN: 9780230337978
Publisher: Palgrave Macmillan US
Publication: November 7, 2011
Imprint: Palgrave Macmillan
Language: English

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

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