How Audiences Decide

A Cognitive Approach to Business Communication

Business & Finance, Business Reference, Business Communication, Management & Leadership, Motivational
Cover of the book How Audiences Decide by Richard O. Young, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Richard O. Young ISBN: 9781136911880
Publisher: Taylor and Francis Publication: March 1, 2011
Imprint: Routledge Language: English
Author: Richard O. Young
ISBN: 9781136911880
Publisher: Taylor and Francis
Publication: March 1, 2011
Imprint: Routledge
Language: English

How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business.   It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics.  By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them.  The book covers a broad range of communication techniques—including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals—and examines the empirical evidence supporting each of them.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business.   It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics.  By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them.  The book covers a broad range of communication techniques—including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals—and examines the empirical evidence supporting each of them.

More books from Taylor and Francis

Cover of the book Performance Measurement: Building Theory, Improving Practice by Richard O. Young
Cover of the book The Chaitanya Vaishnava Vedanta of Jiva Gosvami by Richard O. Young
Cover of the book The Longman Companion to America, Russia and the Cold War, 1941-1998 by Richard O. Young
Cover of the book Technologies of the Gothic in Literature and Culture by Richard O. Young
Cover of the book Child-Initiated Play and Learning by Richard O. Young
Cover of the book Beginning Drama 4-11 by Richard O. Young
Cover of the book Introduction to Multicultural Counseling for Helping Professionals by Richard O. Young
Cover of the book Managing situated creativity in cultural industries by Richard O. Young
Cover of the book The Early Years Handbook for Students and Practitioners by Richard O. Young
Cover of the book Growing Up Before Stonewall by Richard O. Young
Cover of the book Science, Risk, and Policy by Richard O. Young
Cover of the book Anima and Africa by Richard O. Young
Cover of the book Building Regulations and Urban Form, 1200-1900 by Richard O. Young
Cover of the book Origins of National Interests by Richard O. Young
Cover of the book Deleuze and the Physically Active Body by Richard O. Young
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy