Author: | SoftTech | ISBN: | 1230001321241 |
Publisher: | SoftTech | Publication: | August 25, 2016 |
Imprint: | Language: | English |
Author: | SoftTech |
ISBN: | 1230001321241 |
Publisher: | SoftTech |
Publication: | August 25, 2016 |
Imprint: | |
Language: | English |
Business has always been about products and service. But now, more than ever before, it is about branding. And not just the branding of multinational companies. But people. It's personal now. People like Apple the company, but they also want to know about Steve Jobs its founder. People like Nike, but they need a person to properly represent the brand, e.g. Michael Jordan or Tiger Woods.
So whether you're a starving artist, or a thriving small business, whether you're just starting out, or been in business a while, you need to be watching and learning from how successful people and brands spend their money and time. You can even emulate favorite brands and personalities.
Business has always been about products and service. But now, more than ever before, it is about branding. And not just the branding of multinational companies. But people. It's personal now. People like Apple the company, but they also want to know about Steve Jobs its founder. People like Nike, but they need a person to properly represent the brand, e.g. Michael Jordan or Tiger Woods.
So whether you're a starving artist, or a thriving small business, whether you're just starting out, or been in business a while, you need to be watching and learning from how successful people and brands spend their money and time. You can even emulate favorite brands and personalities.