How Disruption Brought Order

The Story of a Winning Strategy in the World of Advertising

Business & Finance, Business Reference, Corporate History, Marketing & Sales, Advertising & Promotion
Cover of the book How Disruption Brought Order by Jean-Marie Dru, St. Martin's Press
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Author: Jean-Marie Dru ISBN: 9780230610835
Publisher: St. Martin's Press Publication: September 4, 2007
Imprint: St. Martin's Press Language: English
Author: Jean-Marie Dru
ISBN: 9780230610835
Publisher: St. Martin's Press
Publication: September 4, 2007
Imprint: St. Martin's Press
Language: English

In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.

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