How He-Man Mastered the Universe

Toy to Television to the Big Screen

Nonfiction, Home & Garden, Antiques & Collectibles, Toys, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture, Entertainment, Performing Arts
Cover of the book How He-Man Mastered the Universe by Brian C. Baer, McFarland & Company, Inc., Publishers
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Author: Brian C. Baer ISBN: 9781476627069
Publisher: McFarland & Company, Inc., Publishers Publication: March 10, 2017
Imprint: Language: English
Author: Brian C. Baer
ISBN: 9781476627069
Publisher: McFarland & Company, Inc., Publishers
Publication: March 10, 2017
Imprint:
Language: English

Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It’s easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel’s popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983–1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film. But it wasn’t easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public—they formed the modern entertainment landscape.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It’s easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel’s popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983–1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film. But it wasn’t easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public—they formed the modern entertainment landscape.

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