How to Create Financial Freedom Through Marketing Your Business

Chapter1 Define Your Target Market Chapter Review A target market is simply the group of customers or clients who will purchase a specific product or service. This group of people all have something in common, often age, gender, hobbies, or location. Your target market, then, are the people who will buy your offering. This includes both existing and potential customers, all of whom are motivated to do one of three things: 1. Fulfil a need 2. Solve a problem 3. Satisfy a desire Chapter 2 Generating an Unlimited Amount of Leads for Your Business Chapter Review Your customers come from leads that have been turned into sales. Each customer goes through a two-step process before they arrive with their wallets open. They have been converted from a member of a target market, to a lead, then to a customer. Chapter 3 Immediate Sales Chapter Review The ability to sell effectively and efficiently is one every successful business owner has cultivated, and continues to develop. Effective management of your sales team is a skill every business owner should cultivate. Every salesperson should have an arsenal of tools on hand to assist them in the sales process. Chapter 4 How to Create Repeat Business and Have Clients that Pay, Stay and Refer Chapter Review Successful businesses that see sustained growth have a double-edged marketing strategy. They focus their efforts outward – on New potential customers and marketing – as well as inward – on existing customers and referral business. Generating more repeat business means focusing on the marketing strategies that aim to keep your existing customers instead of purchase new ones – effectively reducing the cost of attracting new customers to your business. Marketing strategies that focus on keeping your current customer base are easy and enjoyable to implement. Chapter 5 Creating Effective Marketing Material’ Chapter Review Take some time to determine what marketing materials you do need, and stick to your list. If your headlines were all a potential customer reads, how do you think your marketing materials would fare? Headlines need to be bold, dramatic, shocking and absolutely answer the questions “What’s in it for me?” or, “Why should I care?” Chapter 6 How to Use Advertising for Immediate Profits Chapter Review Spend your time and resources on what you are saying, ensure the ‘how you say it’ is clear, clean, and easy to read. Chapter 7 Creating Powerful Offers Chapter Review Your offer is the granite foundation of your marketing campaign. Get it right, and everything else will fall into place. Your headline will grab readers, your copy will sing, your ad layout will hardly matter, and you will have customers running to your door. Chapter 8 Profiting from Internet Marketing Chapter Review The internet is one of your most powerful tools for marketing.Most people go online seeking information. Examples ofInternet Marketing Strategies • Create a website • Search engine optimization • Price per click advertising • Business listing in directories • Online advertisements • Online videos • Blogging Chapter 9 Systemizing Your Business and Developing Effective Processes’ Chapter Review Systemizing your business is about putting policies and procedures in place to make your business operations run smoother – and more importantly – without your constant involvement. With your newfound free time, you will be able to focus your efforts on the bigger picture: strategically growing your business. Any task that is performed in your business more than once can be systemized. Chapter 10 Leverage From 16 Marketing Case Studies’