How to Do Critical Discourse Analysis

A Multimodal Introduction

Nonfiction, Reference & Language, Language Arts, Communication, Reference, Social & Cultural Studies, Social Science
Cover of the book How to Do Critical Discourse Analysis by David Machin, Andrea Mayr, SAGE Publications
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Author: David Machin, Andrea Mayr ISBN: 9781446289587
Publisher: SAGE Publications Publication: March 23, 2012
Imprint: SAGE Publications Ltd Language: English
Author: David Machin, Andrea Mayr
ISBN: 9781446289587
Publisher: SAGE Publications
Publication: March 23, 2012
Imprint: SAGE Publications Ltd
Language: English

"How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images."
- Teun van Dijk, Pompeu Fabra University

"The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis."
- Ruth Wodak, Lancaster University

How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities?

This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape.

With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images."
- Teun van Dijk, Pompeu Fabra University

"The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis."
- Ruth Wodak, Lancaster University

How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities?

This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape.

With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.

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