How to Get to Great Ideas

A system for smart, extraordinary thinking

Business & Finance, Management & Leadership, Decision Making & Problem Solving, Motivational, Leadership
Cover of the book How to Get to Great Ideas by Dave Birss, Quercus
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Author: Dave Birss ISBN: 9781473692176
Publisher: Quercus Publication: April 2, 2019
Imprint: Nicholas Brealey Language: English
Author: Dave Birss
ISBN: 9781473692176
Publisher: Quercus
Publication: April 2, 2019
Imprint: Nicholas Brealey
Language: English

What makes a great idea? Where do great ideas come from?

The highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience,psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it, and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas.

Combining a practical research-based system with fascinating insights and inspiring and humorous writing,the book is also accompanied by the problem-solving system RIGHT THINKING. This is a tool that shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

What makes a great idea? Where do great ideas come from?

The highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience,psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it, and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas.

Combining a practical research-based system with fascinating insights and inspiring and humorous writing,the book is also accompanied by the problem-solving system RIGHT THINKING. This is a tool that shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.

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