How to Lose Your Shirt Starting a Mail Order Business

(From the Author's Personal Experience)

Business & Finance, Economics, Exports & Imports, Human Resources & Personnel Management, Training
Cover of the book How to Lose Your Shirt Starting a Mail Order Business by Joseph Lanciotti, iUniverse
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Author: Joseph Lanciotti ISBN: 9781469713670
Publisher: iUniverse Publication: August 26, 2002
Imprint: iUniverse Language: English
Author: Joseph Lanciotti
ISBN: 9781469713670
Publisher: iUniverse
Publication: August 26, 2002
Imprint: iUniverse
Language: English

From his own experiences in starting a small mail order business, the author has written this important, basic book. He has included some of the critical problems he encountered and overcame. During the difficult times when he made mistakes, he chose to accept it with good humor and as a learning experience which he passes on to the reader.

He does not promise, 'to make you a millionaire', however, he explains how the mistakes he made could make you lose your shirt if you repeat them.

He tells you about his successes and his failures with a few tears and a little boasting, and he warns you that losing your shirt can be very painful. The guidance he offers should prevent you from repeating some of the serious mistakes that he made.

Starting small, with a tight budget, and little knowledge about the mail order business, the author developed press releases and advertising that sold many products including plastic spouts and orange peelers, garlic that had no odor, fake alarm panels, and books. A very popular product, The Seat Bag, was sold to thousands of Bird Watchers, Artists and other customers around the world.

His press releases were used by The New York Times, other large newspapers, and the Associated Press. How he did this and who he met along the way will make you laugh as you learn.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From his own experiences in starting a small mail order business, the author has written this important, basic book. He has included some of the critical problems he encountered and overcame. During the difficult times when he made mistakes, he chose to accept it with good humor and as a learning experience which he passes on to the reader.

He does not promise, 'to make you a millionaire', however, he explains how the mistakes he made could make you lose your shirt if you repeat them.

He tells you about his successes and his failures with a few tears and a little boasting, and he warns you that losing your shirt can be very painful. The guidance he offers should prevent you from repeating some of the serious mistakes that he made.

Starting small, with a tight budget, and little knowledge about the mail order business, the author developed press releases and advertising that sold many products including plastic spouts and orange peelers, garlic that had no odor, fake alarm panels, and books. A very popular product, The Seat Bag, was sold to thousands of Bird Watchers, Artists and other customers around the world.

His press releases were used by The New York Times, other large newspapers, and the Associated Press. How he did this and who he met along the way will make you laugh as you learn.

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