How to Make Money with Social Media

An Insider's Guide on Using New and Emerging Media to Grow Your Business

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book How to Make Money with Social Media by Jamie Turner, Reshma Shah, Pearson Education
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Author: Jamie Turner, Reshma Shah ISBN: 9780132173001
Publisher: Pearson Education Publication: September 20, 2010
Imprint: FT Press Language: English
Author: Jamie Turner, Reshma Shah
ISBN: 9780132173001
Publisher: Pearson Education
Publication: September 20, 2010
Imprint: FT Press
Language: English

This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics:

  • What social media is not, why your first campaign failed, and what to do differently next time
  • How to think about social media, plan effectively, and set yourself up for success
  • How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them
  • How to measure brand sentiment, target market engagement, and return on investment
  • How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics:

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