How to Market to People Not Like You

"Know It or Blow It" Rules for Reaching Diverse Customers

Business & Finance, Marketing & Sales
Cover of the book How to Market to People Not Like You by Kelly McDonald, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kelly McDonald ISBN: 9781118015001
Publisher: Wiley Publication: February 11, 2011
Imprint: Wiley Language: English
Author: Kelly McDonald
ISBN: 9781118015001
Publisher: Wiley
Publication: February 11, 2011
Imprint: Wiley
Language: English

Reach new and diverse customer groups and expand your market share

The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business.

Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities.

  • Reach unfamiliar new market segments with your products
  • Learn how to engage micro-segmented customer groups
  • Author's company was named one of the top ad agencies in the US by Ad Age

Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Reach new and diverse customer groups and expand your market share

The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business.

Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities.

Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.

More books from Wiley

Cover of the book Körpersprache im Beruf für Dummies Das Pocketbuch by Kelly McDonald
Cover of the book The Art of Capital Restructuring by Kelly McDonald
Cover of the book Governing Global Land Deals by Kelly McDonald
Cover of the book Elektrophorese leicht gemacht by Kelly McDonald
Cover of the book Nanomagnetism by Kelly McDonald
Cover of the book Chinese Cybersecurity and Defense by Kelly McDonald
Cover of the book Sociology and the Environment by Kelly McDonald
Cover of the book Living Gluten-Free For Dummies - UK by Kelly McDonald
Cover of the book The Little Book of the Shrinking Dollar by Kelly McDonald
Cover of the book Managing the Diabetic Foot by Kelly McDonald
Cover of the book macOS Sierra For Dummies by Kelly McDonald
Cover of the book Elementary Particle Physics by Kelly McDonald
Cover of the book Optimal Automated Process Fault Analysis by Kelly McDonald
Cover of the book Rubber as a Construction Material for Corrosion Protection by Kelly McDonald
Cover of the book Computer Viruses For Dummies by Kelly McDonald
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy