How to Measure Digital Marketing
Metrics for Assessing Impact and Designing Success
Business & Finance, Marketing & Sales, Research
| Author: | L. Flores | ISBN: | 9781137340696 |
| Publisher: | Palgrave Macmillan UK | Publication: | December 15, 2013 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | L. Flores |
| ISBN: | 9781137340696 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | December 15, 2013 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
