How to Run a Successful Design Business

The New Professional Practice

Nonfiction, Art & Architecture, Graphic Art & Design
Cover of the book How to Run a Successful Design Business by , Taylor and Francis
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Author: ISBN: 9781351929981
Publisher: Taylor and Francis Publication: May 15, 2017
Imprint: Routledge Language: English
Author:
ISBN: 9781351929981
Publisher: Taylor and Francis
Publication: May 15, 2017
Imprint: Routledge
Language: English

The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors, practitioners, clients and representatives from design organisations - to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors, practitioners, clients and representatives from design organisations - to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.

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