How to Use Social Media Monitoring Tools

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book How to Use Social Media Monitoring Tools by Jamie Turner, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jamie Turner ISBN: 9780133037685
Publisher: Pearson Education Publication: February 24, 2012
Imprint: FT Press Language: English
Author: Jamie Turner
ISBN: 9780133037685
Publisher: Pearson Education
Publication: February 24, 2012
Imprint: FT Press
Language: English

It’s no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. You’ll learn how to go beyond mere “snapshots” of who’s talking about you, determine whether your social media presence is actually achieving results, and use what you learn to drive more revenue. Turner begins by introducing both quantitative and qualitative tools for monitoring performance, and linking them to ROI through the crucial concept of Customer Lifetime Value (CLV). You’ll discover how to align measurement with business objectives; measure the effectiveness of branding and direct response; quickly capture emerging performance trends; and more. Turner briefly introduces many of today’s most valuable monitoring tools, including Google Alerts, Google Analytics, Spiral16, Radian6, Bit.ly, Visible Technologies, SWIX, PeopleBrowsr, SocialMention, BrandsEye, Heartbeat, and Alterian. He concludes with a practical eight-step social media monitoring plan that can be implemented quickly by virtually any company or marketer.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

It’s no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. You’ll learn how to go beyond mere “snapshots” of who’s talking about you, determine whether your social media presence is actually achieving results, and use what you learn to drive more revenue. Turner begins by introducing both quantitative and qualitative tools for monitoring performance, and linking them to ROI through the crucial concept of Customer Lifetime Value (CLV). You’ll discover how to align measurement with business objectives; measure the effectiveness of branding and direct response; quickly capture emerging performance trends; and more. Turner briefly introduces many of today’s most valuable monitoring tools, including Google Alerts, Google Analytics, Spiral16, Radian6, Bit.ly, Visible Technologies, SWIX, PeopleBrowsr, SocialMention, BrandsEye, Heartbeat, and Alterian. He concludes with a practical eight-step social media monitoring plan that can be implemented quickly by virtually any company or marketer.

More books from Pearson Education

Cover of the book A Technical Approach To Trend Analysis by Jamie Turner
Cover of the book Frank Wood's Business Accounting Volume 2 by Jamie Turner
Cover of the book Python Essential Reference by Jamie Turner
Cover of the book Simple and Usable Web, Mobile, and Interaction Design by Jamie Turner
Cover of the book The Best Political Cartoons of the Year, 2010 Edition, Portable Documents by Jamie Turner
Cover of the book Advanced UNIX Programming by Jamie Turner
Cover of the book Timing Analysis and Simulation for Signal Integrity Engineers by Jamie Turner
Cover of the book A Designer's Guide to Adobe InDesign and XML by Jamie Turner
Cover of the book NCLEX-PN Exam Cram by Jamie Turner
Cover of the book Microsoft Office Professional 2013 Step by Step by Jamie Turner
Cover of the book Crossing the Energy Divide by Jamie Turner
Cover of the book Homeownership at Any Cost by Jamie Turner
Cover of the book Mechatronics by Jamie Turner
Cover of the book The Painter Wow! Book by Jamie Turner
Cover of the book In-House SEO by Jamie Turner
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy