How to Win at CRM

Strategy, Implementation, Management

Business & Finance, Industries & Professions, Information Management, Marketing & Sales, Customer Service, Nonfiction, Computers, Programming, Software Development
Cover of the book How to Win at CRM by Seth Kinnett, CRC Press
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Author: Seth Kinnett ISBN: 9781351646024
Publisher: CRC Press Publication: July 28, 2017
Imprint: Auerbach Publications Language: English
Author: Seth Kinnett
ISBN: 9781351646024
Publisher: CRC Press
Publication: July 28, 2017
Imprint: Auerbach Publications
Language: English

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

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