How to Win Campaigns

100 Steps to Success

Nonfiction, Social & Cultural Studies, Political Science, Government
Cover of the book How to Win Campaigns by Chris Rose, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Chris Rose ISBN: 9781136563850
Publisher: Taylor and Francis Publication: August 21, 2012
Imprint: Routledge Language: English
Author: Chris Rose
ISBN: 9781136563850
Publisher: Taylor and Francis
Publication: August 21, 2012
Imprint: Routledge
Language: English

Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.

More books from Taylor and Francis

Cover of the book More than the Soil by Chris Rose
Cover of the book International Women's Rights Cases by Chris Rose
Cover of the book The Urban Political Economy and Ecology of Automobility by Chris Rose
Cover of the book Life Cycle Costing by Chris Rose
Cover of the book Nation, Culture, Text by Chris Rose
Cover of the book Pastoral Accounting in Colonial Australia by Chris Rose
Cover of the book Marxism and Anthropology by Chris Rose
Cover of the book New Regionalism in the Global Political Economy by Chris Rose
Cover of the book Mixed Methods Research in the Movement Sciences by Chris Rose
Cover of the book Arts Reviewing by Chris Rose
Cover of the book Political Thought in Ireland Since the Seventeenth Century by Chris Rose
Cover of the book Black American Cinema by Chris Rose
Cover of the book Sociolinguistics by Chris Rose
Cover of the book Citizenship and the Ethics of Care by Chris Rose
Cover of the book Public Rights, Public Rules by Chris Rose
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy