Humanistic Marketing

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Humanistic Marketing by , Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781137353290
Publisher: Palgrave Macmillan UK Publication: November 19, 2013
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9781137353290
Publisher: Palgrave Macmillan UK
Publication: November 19, 2013
Imprint: Palgrave Macmillan
Language: English

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

More books from Palgrave Macmillan UK

Cover of the book Criminal Actions and Social Situations by
Cover of the book Imagining the Cosmopolitan in Public and Professional Writing by
Cover of the book The Logic of Charity by
Cover of the book Contemporary Challenges in Risk Management by
Cover of the book Same Sex Marriages by
Cover of the book Democracy in the Age of Globalization and Mediatization by
Cover of the book Shakespeare and the Performance of Girlhood by
Cover of the book Faith and Magic in Early Modern Finland by
Cover of the book The Bitterest Pills by
Cover of the book The Political Imaginary of Sexual Freedom by
Cover of the book The Foundations of Modern Time Series Analysis by
Cover of the book Sustainable Industrialization in Africa by
Cover of the book Widening Participation in Higher Education by
Cover of the book Cultural Afterlives and Screen Adaptations of Classic Literature by
Cover of the book Divorce, Families and Emotion Work by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy