Humanizing Visual Design

The Rhetoric of Human Forms in Practical Communication

Nonfiction, Reference & Language, Language Arts, Public Speaking, Rhetoric, Communication, Art & Architecture, General Art, Art History
Cover of the book Humanizing Visual Design by Charles Kostelnick, Taylor and Francis
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Author: Charles Kostelnick ISBN: 9781351628235
Publisher: Taylor and Francis Publication: March 28, 2019
Imprint: Routledge Language: English
Author: Charles Kostelnick
ISBN: 9781351628235
Publisher: Taylor and Francis
Publication: March 28, 2019
Imprint: Routledge
Language: English

This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers—in short, "humanizing" it.

Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data.

The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers—in short, "humanizing" it.

Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data.

The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.

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