i, Cal

Our lives are meticulously planned, electronically itemised in calendars and apps. Even our phones and watches remind us of where to go next and when; who to meet and why we are meeting them. We plan our work and private lives in detail, diligently compartmentalising every aspect of our existence.

We express our identity in how we organise our lives. The kind of people we choose to spend time with, helps to explain who we are and what we are about. The places we decide to go to, says just as much about us as the people we meet there. This entwining of the self and the events in our planners paint a picture of who we are. It is an externalisation of our personalities, perhaps even more accurate than any personality test.

But what happens if the calendar you had to follow is not your own? What if the events of your day have been set to lead you down another path? What if, for the next twelve months, you set yourself on a journey into the unknown?

Part to-do list, part instruction manual, i, Cal is the ultimate calendar. For the next year of your life, dedicate yourself to following that other-worldly path. A path that will make you question your identity, dare to question your preconceptions and perhaps, just a little, make sense of the world.

Dare to take a challenge that will change you life forever?

Week by week, i, Cal will lead you through an exploration of modern life in the media age. The planned activity for each day is detailed with instructions anyone can follow and complete, no matter what walk of life you come from.

Those with less adventure in their hearts may just wish to simply read i, Cal and imagine a world that shatters convention and challenges the very foundations which define us.