Idea Searching for Design

How to Research and Develop Design Concepts

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Illustration, Science & Nature, Technology, Industrial Design, General Design
Cover of the book Idea Searching for Design by Mr David Bramston, Ms YeLi, Bloomsbury Publishing
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Author: Mr David Bramston, Ms YeLi ISBN: 9781350033900
Publisher: Bloomsbury Publishing Publication: March 23, 2017
Imprint: Bloomsbury Visual Arts Language: English
Author: Mr David Bramston, Ms YeLi
ISBN: 9781350033900
Publisher: Bloomsbury Publishing
Publication: March 23, 2017
Imprint: Bloomsbury Visual Arts
Language: English

The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention.

The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention.

The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas.

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