Identifying Hidden Needs

Creating Breakthrough Products

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Identifying Hidden Needs by K. Goffin, F. Lemke, U. Koners, Palgrave Macmillan UK
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Author: K. Goffin, F. Lemke, U. Koners ISBN: 9780230294486
Publisher: Palgrave Macmillan UK Publication: October 6, 2010
Imprint: Palgrave Macmillan Language: English
Author: K. Goffin, F. Lemke, U. Koners
ISBN: 9780230294486
Publisher: Palgrave Macmillan UK
Publication: October 6, 2010
Imprint: Palgrave Macmillan
Language: English

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

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