Identifying organisational strategy

Porter's approach

Business & Finance
Cover of the book Identifying organisational strategy by Barbara Bilyk, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Barbara Bilyk ISBN: 9783640463916
Publisher: GRIN Publishing Publication: November 2, 2009
Imprint: GRIN Publishing Language: English
Author: Barbara Bilyk
ISBN: 9783640463916
Publisher: GRIN Publishing
Publication: November 2, 2009
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2009 in the subject Business economics - General, grade: Distinction, Swinburne University of Technology, Melbourne, language: English, abstract: Globalisation and fast technological change lead to an intense competitive pressure on markets in general. In order to achieve above-average returns within this dynamic environment it is essential for a firm to maintin its competitive position and its ability to compete on the long run (Hanson et. al 2008, p. 7). Therefore, competitive business-level strategies combine specific actions and organisational desgins which are aimed at outperforming competitors (Hunger & Wheelen 2003, p. 77). Since a firm's value chain and all other activities are set up according to the chosen strategy, the choice and formulation of a strategy is of fundamental importance (Hanson et. al 2008, p. 112). Porter's five forces as well as the generic strategies are one of the major contributions in that context. Accordingly, this essay examines Porter's concepts in the following order: firstly Porter's approach of competitive advantage strategy is explained, secondly, an evaluatiation of different arguments for and against Porter's ideas follows. Thirdly, a critical appraisal of why this approach is better or worse than competing theories is given. Finally, the approach is applicated to the real-life example 'Cochlear'.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2009 in the subject Business economics - General, grade: Distinction, Swinburne University of Technology, Melbourne, language: English, abstract: Globalisation and fast technological change lead to an intense competitive pressure on markets in general. In order to achieve above-average returns within this dynamic environment it is essential for a firm to maintin its competitive position and its ability to compete on the long run (Hanson et. al 2008, p. 7). Therefore, competitive business-level strategies combine specific actions and organisational desgins which are aimed at outperforming competitors (Hunger & Wheelen 2003, p. 77). Since a firm's value chain and all other activities are set up according to the chosen strategy, the choice and formulation of a strategy is of fundamental importance (Hanson et. al 2008, p. 112). Porter's five forces as well as the generic strategies are one of the major contributions in that context. Accordingly, this essay examines Porter's concepts in the following order: firstly Porter's approach of competitive advantage strategy is explained, secondly, an evaluatiation of different arguments for and against Porter's ideas follows. Thirdly, a critical appraisal of why this approach is better or worse than competing theories is given. Finally, the approach is applicated to the real-life example 'Cochlear'.

More books from GRIN Publishing

Cover of the book Buying on the Web? Isn't that dangerous? - Consumer Behaviour on Internet Shopping: Consumer Profiles, Decision Processes, Drivers and Barriers in the Virtual Environment - by Barbara Bilyk
Cover of the book Thomas Hobbes and his concept of the natural state by Barbara Bilyk
Cover of the book Confidentiality in the Model Law and the European Mediation Directive by Barbara Bilyk
Cover of the book Lean Enterprise: Just-in-Time by Barbara Bilyk
Cover of the book Social criticism in Oscar Wilde´s Lady Windermere´s Fan by Barbara Bilyk
Cover of the book Strategy Creation and Change - Dell Corporation by Barbara Bilyk
Cover of the book Der mittelalterliche Brief by Barbara Bilyk
Cover of the book The Rise of the Indian Software Industry by Barbara Bilyk
Cover of the book The use of language in The Long Goodbye by Raymond Chandler by Barbara Bilyk
Cover of the book Committees of inquiry in the austrian parliamentarian system by Barbara Bilyk
Cover of the book History and characteristics of US-sitcoms by Barbara Bilyk
Cover of the book Media Portrayal of Terminally Ill Patients' Right to Die by Barbara Bilyk
Cover of the book Emotional Intelligence, Academic Intelligence and Speed of Mind: The Case of Emotion Perception by Barbara Bilyk
Cover of the book Fatherhood and Paternity in Joyce's 'A Portrait of the Artist as a Young Man' by Barbara Bilyk
Cover of the book The Use of Irony in Jane Austen's 'Pride and Prejudice' by Barbara Bilyk
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy