Identity, Diversity, and Africa's Markets

Nonfiction, Social & Cultural Studies, Political Science
Cover of the book Identity, Diversity, and Africa's Markets by Vijay Mahajan, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Vijay Mahajan ISBN: 9780132476379
Publisher: Pearson Education Publication: November 2, 2009
Imprint: FT Press Language: English
Author: Vijay Mahajan
ISBN: 9780132476379
Publisher: Pearson Education
Publication: November 2, 2009
Imprint: FT Press
Language: English

This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.

 

Africa’s tremendous diversity--and how it affects your business strategies and operations.

 

While recognizing that markets across Africa have much in common, we cannot gloss over their differences. There is tremendous diversity of economic, political, and social conditions in the 53 nations that make up this huge continent. Although there are opportunities across Africa, they often are realized locally. Companies ignore Africans’ sense of national identity at their peril.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.

 

Africa’s tremendous diversity--and how it affects your business strategies and operations.

 

While recognizing that markets across Africa have much in common, we cannot gloss over their differences. There is tremendous diversity of economic, political, and social conditions in the 53 nations that make up this huge continent. Although there are opportunities across Africa, they often are realized locally. Companies ignore Africans’ sense of national identity at their peril.

More books from Pearson Education

Cover of the book Novell ZENworks for Servers 3 Administrator's Handbook by Vijay Mahajan
Cover of the book Brilliant Social Media by Vijay Mahajan
Cover of the book Absolute Beginner's Guide to Minecraft Mods Programming by Vijay Mahajan
Cover of the book Unix Shell Programming by Vijay Mahajan
Cover of the book The Dynamics of Indecision by Vijay Mahajan
Cover of the book Real World Adobe Illustrator CS3 by Vijay Mahajan
Cover of the book Exposed by Vijay Mahajan
Cover of the book Microsoft Expression Web 3 On Demand by Vijay Mahajan
Cover of the book Microsoft SharePoint 2010 Business Intelligence Unleashed by Vijay Mahajan
Cover of the book Digital Photographer's Notebook by Vijay Mahajan
Cover of the book Your Brand, The Next Media Company by Vijay Mahajan
Cover of the book Adobe Audition CC Classroom in a Book by Vijay Mahajan
Cover of the book Complete CompTIA A+ Guide to IT Hardware and Software by Vijay Mahajan
Cover of the book Business Express: Effective mentoring by Vijay Mahajan
Cover of the book Business Strategies for the Bottom of the Pyramid (Collection) by Vijay Mahajan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy