Impact and Role of Market Research in New Product Launch Process

Business & Finance, Marketing & Sales
Cover of the book Impact and Role of Market Research in New Product Launch Process by Ilhan Yuece, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ilhan Yuece ISBN: 9783656295174
Publisher: GRIN Verlag Publication: October 23, 2012
Imprint: GRIN Verlag Language: English
Author: Ilhan Yuece
ISBN: 9783656295174
Publisher: GRIN Verlag
Publication: October 23, 2012
Imprint: GRIN Verlag
Language: English

Essay from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Prifysgol Cymru University of Wales, course: Marketing Managment, language: English, abstract: This essay explains the stages of new product launch from the idea generation to the commercialization and examines the impact and role of marketing research in this process. The study identifies the factors that affect new product success and failure by giving examples from market tops and market flops and evaluation criteria were developed to search for the answer of the question why they succeeded or failed. Hypotheses were generated for the new product failures despite market research support as well.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Prifysgol Cymru University of Wales, course: Marketing Managment, language: English, abstract: This essay explains the stages of new product launch from the idea generation to the commercialization and examines the impact and role of marketing research in this process. The study identifies the factors that affect new product success and failure by giving examples from market tops and market flops and evaluation criteria were developed to search for the answer of the question why they succeeded or failed. Hypotheses were generated for the new product failures despite market research support as well.

More books from GRIN Verlag

Cover of the book Die Pflegedienstleitung (PDL) als Führungskraft: Wie kann ich authentisch führen? by Ilhan Yuece
Cover of the book Rahmenbedingungen des Online-Handels dargestellt anhand ausgewählter Beispiele by Ilhan Yuece
Cover of the book Islamic State and Consumer Protection by Ilhan Yuece
Cover of the book Erwartungen und Voraussetzungen der Inklusion by Ilhan Yuece
Cover of the book Die Exposition Internationale du Surréalisme in Paris 1938 und ihre Pressestimmen by Ilhan Yuece
Cover of the book Die Bedeutung des Daseins als Mitsein für die Subjektivitätskritik in Martin Heideggers 'Sein und Zeit' by Ilhan Yuece
Cover of the book Johann Bernard Basedow und die Versinnlichungsmethode der Philanthropen by Ilhan Yuece
Cover of the book Die Grundlagen der Einzelwertanalyse und deren Rolle im Rahmen der Fundamentalanalyse by Ilhan Yuece
Cover of the book Rogier van der Weyden by Ilhan Yuece
Cover of the book Sex, Revolution, Kapitalismus - Neues zu Michel Foucaults Kritik an der Repressionshypothese by Ilhan Yuece
Cover of the book How Europeanization is heading towards a clustered convergence? by Ilhan Yuece
Cover of the book Zur pädagogischen Notwendigkeit der ganzheitlichen Darstellung von Inhalten der Heimat- und Sachkunde in der 3. und 4. Klasse by Ilhan Yuece
Cover of the book Mittelalterliche Erziehung mit Schwerpunkt ritterliche Erziehung by Ilhan Yuece
Cover of the book Gelage und Tanzszenen der etruskischen Grabmalerei by Ilhan Yuece
Cover of the book Wirkung von Daily Soaps auf Jugendliche und die Anschlusskommunikation im Internet by Ilhan Yuece
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy