Improving E-Commerce Web Applications Through Business Intelligence Techniques

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance
Cover of the book Improving E-Commerce Web Applications Through Business Intelligence Techniques by , IGI Global
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Author: ISBN: 9781522536482
Publisher: IGI Global Publication: February 2, 2018
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522536482
Publisher: IGI Global
Publication: February 2, 2018
Imprint: Business Science Reference
Language: English

As the Internet becomes increasingly interconnected with modern society, the transition to online business has developed into a prevalent form of commerce. While there exist various advantages and disadvantages to online business, it plays a major role in contemporary business methods. Improving E-Commerce Web Applications Through Business Intelligence Techniques provides emerging research on the core areas of e-commerce web applications. While highlighting the use of data mining, search engine optimization, and online marketing to advance online business, readers will learn how the role of online commerce is becoming more prevalent in modern business. This book is an important resource for vendors, website developers, online customers, and scholars seeking current research on the development and use of e-commerce.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As the Internet becomes increasingly interconnected with modern society, the transition to online business has developed into a prevalent form of commerce. While there exist various advantages and disadvantages to online business, it plays a major role in contemporary business methods. Improving E-Commerce Web Applications Through Business Intelligence Techniques provides emerging research on the core areas of e-commerce web applications. While highlighting the use of data mining, search engine optimization, and online marketing to advance online business, readers will learn how the role of online commerce is becoming more prevalent in modern business. This book is an important resource for vendors, website developers, online customers, and scholars seeking current research on the development and use of e-commerce.

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