Improving the Performance of Sponsorship

Business & Finance, Marketing & Sales
Cover of the book Improving the Performance of Sponsorship by Ardi Kolah, Taylor and Francis
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Author: Ardi Kolah ISBN: 9781317444701
Publisher: Taylor and Francis Publication: June 12, 2015
Imprint: Routledge Language: English
Author: Ardi Kolah
ISBN: 9781317444701
Publisher: Taylor and Francis
Publication: June 12, 2015
Imprint: Routledge
Language: English

Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing.

If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles.

This book is all keen marketers will need for a thorough understanding of how sponsorship works.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing.

If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles.

This book is all keen marketers will need for a thorough understanding of how sponsorship works.

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