Improving the Performance of Sponsorship

Business & Finance, Marketing & Sales
Cover of the book Improving the Performance of Sponsorship by Ardi Kolah, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ardi Kolah ISBN: 9781317444701
Publisher: Taylor and Francis Publication: June 12, 2015
Imprint: Routledge Language: English
Author: Ardi Kolah
ISBN: 9781317444701
Publisher: Taylor and Francis
Publication: June 12, 2015
Imprint: Routledge
Language: English

Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing.

If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles.

This book is all keen marketers will need for a thorough understanding of how sponsorship works.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing.

If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles.

This book is all keen marketers will need for a thorough understanding of how sponsorship works.

More books from Taylor and Francis

Cover of the book The Brahma Kumaris as a ‘Reflexive Tradition’ by Ardi Kolah
Cover of the book Ownership Economics by Ardi Kolah
Cover of the book Primitive by Ardi Kolah
Cover of the book Introducing Language and Intercultural Communication by Ardi Kolah
Cover of the book HyperThinking by Ardi Kolah
Cover of the book Refugees, Immigrants, and Education in the Global South by Ardi Kolah
Cover of the book Firms Afloat and Firms Adrift: Hungarian Industry and Economic Transition by Ardi Kolah
Cover of the book Gender and Insecurity by Ardi Kolah
Cover of the book Piety and Patienthood in Medieval Islam by Ardi Kolah
Cover of the book Behavioral Interventions in Schools by Ardi Kolah
Cover of the book History and Sociology in France by Ardi Kolah
Cover of the book Chinese Hydropower Development in Africa and Asia by Ardi Kolah
Cover of the book Perspectives on Public Space in Rome, from Antiquity to the Present Day by Ardi Kolah
Cover of the book Economic History of the United States by Ardi Kolah
Cover of the book Voters and Parties in the Spanish Political Space by Ardi Kolah
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy