Industrial Design, Competition and Globalization

Business & Finance, Management & Leadership, Industrial Management, Management
Cover of the book Industrial Design, Competition and Globalization by , Palgrave Macmillan UK
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Author: ISBN: 9780230274037
Publisher: Palgrave Macmillan UK Publication: November 19, 2009
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9780230274037
Publisher: Palgrave Macmillan UK
Publication: November 19, 2009
Imprint: Palgrave Macmillan
Language: English

Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.

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Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.

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