Influences and Attitudes within Consumer Behaviour Process

Business & Finance, Marketing & Sales
Cover of the book Influences and Attitudes within Consumer Behaviour Process by Olga Sokolowski, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Olga Sokolowski ISBN: 9783640979080
Publisher: GRIN Publishing Publication: August 8, 2011
Imprint: GRIN Publishing Language: English
Author: Olga Sokolowski
ISBN: 9783640979080
Publisher: GRIN Publishing
Publication: August 8, 2011
Imprint: GRIN Publishing
Language: English

Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Gdansk, course: Consumer Behaviour, language: English, abstract: Currently, the behaviour of consumers is changing more frequently than it was decades ago. What used to be 'in' yesterday is 'out' today. Identifying and understanding the subcon-scious triggers that are accountable for particular customer actions and reactions is a key fac-tor for enterprises when establishing efficient solutions. Being unaware to customer behaviour is not feasible. There are various influences on human behaviour. The decision-making proc-ess is affected by cultural and social factors, for example through the individual's family and friends. The childhood and the human's development has a crucial impact on personal deci-sion making process. Furthermore, it is affected by individual characteristics, e.g. age and lifestyle, as well as psychological factors, e.g. motivation, beliefs and attitudes. Examining complex relations of a variety of aspects, present at diverse stages, from arousal to decision, as well as from purchase to post-purchase experiences is vital in order to understand purchasing behaviour. For that reason, this essay intends to give a general overview on consumer behaviour and to point out the development and changes of consumer attitude over time. Concerning this matter, the consumer behaviour process with its general main stages will be discussed at first. As major power of influence within the purchasing process the environmental and personal fac-tors as well as the marketing mix will be highlighted especially. For clarifying the importance of further discussed theoretical models as well as illustrating its ubiquity an practical example of a day-to-day purchasing decision will be discussed. As a rounding up for the reader a conclusion will follow.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Gdansk, course: Consumer Behaviour, language: English, abstract: Currently, the behaviour of consumers is changing more frequently than it was decades ago. What used to be 'in' yesterday is 'out' today. Identifying and understanding the subcon-scious triggers that are accountable for particular customer actions and reactions is a key fac-tor for enterprises when establishing efficient solutions. Being unaware to customer behaviour is not feasible. There are various influences on human behaviour. The decision-making proc-ess is affected by cultural and social factors, for example through the individual's family and friends. The childhood and the human's development has a crucial impact on personal deci-sion making process. Furthermore, it is affected by individual characteristics, e.g. age and lifestyle, as well as psychological factors, e.g. motivation, beliefs and attitudes. Examining complex relations of a variety of aspects, present at diverse stages, from arousal to decision, as well as from purchase to post-purchase experiences is vital in order to understand purchasing behaviour. For that reason, this essay intends to give a general overview on consumer behaviour and to point out the development and changes of consumer attitude over time. Concerning this matter, the consumer behaviour process with its general main stages will be discussed at first. As major power of influence within the purchasing process the environmental and personal fac-tors as well as the marketing mix will be highlighted especially. For clarifying the importance of further discussed theoretical models as well as illustrating its ubiquity an practical example of a day-to-day purchasing decision will be discussed. As a rounding up for the reader a conclusion will follow.

More books from GRIN Publishing

Cover of the book 'A photograph without space and time'. Functions, Values and Messages of the 'generated-through software photograph' (GSP) by Olga Sokolowski
Cover of the book Who Moved My Cheese? by Olga Sokolowski
Cover of the book Media affected political elections and shaping public opinion by Olga Sokolowski
Cover of the book Thomas Jefferson and Slavery by Olga Sokolowski
Cover of the book Distribution of Intestinal Parasitic Infections among the Residence of Porto Novo Municipality of Cape Verde by Olga Sokolowski
Cover of the book The Economics of European Integration: System Competition versus Harmonization by Olga Sokolowski
Cover of the book Market Segmentation and Branding in the Hotel Industry by Olga Sokolowski
Cover of the book Selected Essays on Market Microstructure by Olga Sokolowski
Cover of the book Mergers and Acquisitions in the Global Pharmaceutical Industry by Olga Sokolowski
Cover of the book Intercultural encounters in foreign language teaching by Olga Sokolowski
Cover of the book A Critical Assessment of International Post-Conflict Reconstruction Efforts in Afghanistan by Olga Sokolowski
Cover of the book What factors determine the supply of prostitutes? by Olga Sokolowski
Cover of the book Quantifying Variation of the Expanded Form in English by Olga Sokolowski
Cover of the book Unemployment and delinquency by Olga Sokolowski
Cover of the book New Zealand English by Olga Sokolowski
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy