Innovating Out of Crisis

How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing

Business & Finance, Management & Leadership, Management
Cover of the book Innovating Out of Crisis by Shigetaka Komori, Stone Bridge Press
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Author: Shigetaka Komori ISBN: 9781611729153
Publisher: Stone Bridge Press Publication: April 13, 2015
Imprint: Stone Bridge Press Language: English
Author: Shigetaka Komori
ISBN: 9781611729153
Publisher: Stone Bridge Press
Publication: April 13, 2015
Imprint: Stone Bridge Press
Language: English

In 2000, photographic film products made up 60% of Fujifilm’s sales and up to 70% of its profit. Within ten years, digital cameras had destroyed that business. In 2012, Kodak filed for bankruptcy. Yet Fujifilm has boasted record profits and continues strong. What happened? What did Fujifilm do? What do businesses today need from their leaders? What kinds of employees can help businesses thrive in the future? Here, the CEO who brought Fujifilm back from the brink explains how he engineered transformative organizational innovation and product diversification, with observations on his management philosophy.

Shigetaka Komori is Chairman and CEO of Fujifilm Holdings Corporation. Mr. Komori was appointed CEO in 2003 and chairman in 2012.

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In 2000, photographic film products made up 60% of Fujifilm’s sales and up to 70% of its profit. Within ten years, digital cameras had destroyed that business. In 2012, Kodak filed for bankruptcy. Yet Fujifilm has boasted record profits and continues strong. What happened? What did Fujifilm do? What do businesses today need from their leaders? What kinds of employees can help businesses thrive in the future? Here, the CEO who brought Fujifilm back from the brink explains how he engineered transformative organizational innovation and product diversification, with observations on his management philosophy.

Shigetaka Komori is Chairman and CEO of Fujifilm Holdings Corporation. Mr. Komori was appointed CEO in 2003 and chairman in 2012.

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