Innovation and Capacity Building

Cross-disciplinary Management Theories for Practical Applications

Business & Finance, Management & Leadership, Production & Operations Management, Planning & Forecasting
Cover of the book Innovation and Capacity Building by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319909455
Publisher: Springer International Publishing Publication: September 3, 2018
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783319909455
Publisher: Springer International Publishing
Publication: September 3, 2018
Imprint: Palgrave Macmillan
Language: English

This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.

More books from Springer International Publishing

Cover of the book Movement in Renaissance Literature by
Cover of the book Education in Post-Conflict Transition by
Cover of the book Sustainable Manufacturing and Remanufacturing Management by
Cover of the book Atlas of Normal Imaging Variations of the Brain, Skull, and Craniocervical Vasculature by
Cover of the book The Rise of Catalan Identity by
Cover of the book High Field Brain MRI by
Cover of the book Business Despite Borders by
Cover of the book Advances in Brain Inspired Cognitive Systems by
Cover of the book Pattern Mining with Evolutionary Algorithms by
Cover of the book Personal Analytics and Privacy. An Individual and Collective Perspective by
Cover of the book Turnpike Conditions in Infinite Dimensional Optimal Control by
Cover of the book Narratives of Recovery from Serious Mental Illness by
Cover of the book The Sociology of Shari’a: Case Studies from around the World by
Cover of the book Recent Advances in CFD for Wind and Tidal Offshore Turbines by
Cover of the book Language and Communication in Mathematics Education by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy