Innovation in Hospitality and Tourism

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Innovation in Hospitality and Tourism by Mike Peters, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mike Peters ISBN: 9781136448232
Publisher: Taylor and Francis Publication: November 12, 2012
Imprint: Routledge Language: English
Author: Mike Peters
ISBN: 9781136448232
Publisher: Taylor and Francis
Publication: November 12, 2012
Imprint: Routledge
Language: English

Get the latest research on new ways to measure innovation in the tourism value chain

Until now, most available research on innovation in tourism product service and development has focused on concepts, rather than facts. Innovation in Hospitality and Tourism presents empirical studies that identify the major “push and pull” factors of innovation in hospitality and tourism, providing vital information on how to measure innovation in the control and sustainable management of new service development. This unique book examines the internal and external drivers of innovation in the market place, the difference between innovative firms and those that merely follow trends, and explanations and examples of innovations in special areas of the tourism value chain.

With hospitality markets saturated and clients selecting services from all over the world, it’s not enough to have an innovative idea for a new tourism product-your idea has to have the potential to be successfully marketed. Innovation in Hospitality and Tourism looks at methods of measuring the market-based applications of new processes, products, and forms of organization, the economic impact of innovation, innovation as a bipolar process between market and resources, and forms of cooperation that can strengthen and reinforce innovation. The book’s contributors analyze the relationship between welfare services and tourism in Denmark, the innovation potential throughout the tourism value chain from the supply side focus, innovation as a competitive advantage in Alpine tourism and in the small- and medium-sized hotel industry, tourism innovation statistics across products, providers, markets, and geopolitical regions, and a case study of AltiraSPA, a wellness concept of the ArabellaSheraton group.

Innovation in Hospitality and Tourism examines:

  • product development

  • measuring innovation

  • consumer-based measurement of innovation

  • innovation processes in hotel chains

  • innovation performances in hotel chains and independent hotels

  • mobile business solutions for tourist destinations

  • Internet portals in tourism

  • analyzing innovation potential

  • leadership and innovation processes

  • welfare services and tourism as a driving force for innovation

  • SERVQUAL as a tool for developing innovations

  • and much more

Innovation in Hospitality and Tourism is an invaluable resource for academics, professionals, practitioners, and researchers working in the field of hospitality and tourism.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Get the latest research on new ways to measure innovation in the tourism value chain

Until now, most available research on innovation in tourism product service and development has focused on concepts, rather than facts. Innovation in Hospitality and Tourism presents empirical studies that identify the major “push and pull” factors of innovation in hospitality and tourism, providing vital information on how to measure innovation in the control and sustainable management of new service development. This unique book examines the internal and external drivers of innovation in the market place, the difference between innovative firms and those that merely follow trends, and explanations and examples of innovations in special areas of the tourism value chain.

With hospitality markets saturated and clients selecting services from all over the world, it’s not enough to have an innovative idea for a new tourism product-your idea has to have the potential to be successfully marketed. Innovation in Hospitality and Tourism looks at methods of measuring the market-based applications of new processes, products, and forms of organization, the economic impact of innovation, innovation as a bipolar process between market and resources, and forms of cooperation that can strengthen and reinforce innovation. The book’s contributors analyze the relationship between welfare services and tourism in Denmark, the innovation potential throughout the tourism value chain from the supply side focus, innovation as a competitive advantage in Alpine tourism and in the small- and medium-sized hotel industry, tourism innovation statistics across products, providers, markets, and geopolitical regions, and a case study of AltiraSPA, a wellness concept of the ArabellaSheraton group.

Innovation in Hospitality and Tourism examines:

Innovation in Hospitality and Tourism is an invaluable resource for academics, professionals, practitioners, and researchers working in the field of hospitality and tourism.

More books from Taylor and Francis

Cover of the book English Transcription Course by Mike Peters
Cover of the book Manliness and the Male Novelist in Victorian Literature by Mike Peters
Cover of the book Ethnicity and Nationalism in Italian Politics by Mike Peters
Cover of the book Socialist Economics by Mike Peters
Cover of the book The Conservative Case for Education by Mike Peters
Cover of the book Business Research Projects by Mike Peters
Cover of the book Russia's Market Economy by Mike Peters
Cover of the book Foundations of Primary Teaching by Mike Peters
Cover of the book The Routledge Handbook of American Military and Diplomatic History by Mike Peters
Cover of the book Emerging Concepts in Urban Space Design by Mike Peters
Cover of the book Routledge Handbook of Human Trafficking by Mike Peters
Cover of the book Coping and Complaining by Mike Peters
Cover of the book Persephone Rises, 1860–1927 by Mike Peters
Cover of the book Integral Polity by Mike Peters
Cover of the book Women and the Pamphlet Culture of Revolutionary England, 1640-1660 by Mike Peters
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy