Innovations in Social Marketing and Public Health Communication

Improving the Quality of Life for Individuals and Communities

Nonfiction, Social & Cultural Studies, Social Science, Sociology, Business & Finance, Marketing & Sales
Cover of the book Innovations in Social Marketing and Public Health Communication by , Springer International Publishing
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Author: ISBN: 9783319198699
Publisher: Springer International Publishing Publication: October 6, 2015
Imprint: Springer Language: English
Author:
ISBN: 9783319198699
Publisher: Springer International Publishing
Publication: October 6, 2015
Imprint: Springer
Language: English

​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.  

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.  

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