Innovations in Social Marketing and Public Health Communication

Improving the Quality of Life for Individuals and Communities

Nonfiction, Social & Cultural Studies, Social Science, Sociology, Business & Finance, Marketing & Sales
Cover of the book Innovations in Social Marketing and Public Health Communication by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319198699
Publisher: Springer International Publishing Publication: October 6, 2015
Imprint: Springer Language: English
Author:
ISBN: 9783319198699
Publisher: Springer International Publishing
Publication: October 6, 2015
Imprint: Springer
Language: English

​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.  

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.  

More books from Springer International Publishing

Cover of the book Energy Efficient Smart Phones for 5G Networks by
Cover of the book Evolutionary Biology by
Cover of the book Games and Learning Alliance by
Cover of the book Stochastic Porous Media Equations by
Cover of the book Mycoremediation and Environmental Sustainability by
Cover of the book Evaluation of Supply Chain Performance by
Cover of the book Intelligent Systems II: Complete Approximation by Neural Network Operators by
Cover of the book Effects of Magnetoelastic Interactions in Conductive Plates and Shells by
Cover of the book Entransy in Phase-Change Systems by
Cover of the book Facing Trajectories from School to Work by
Cover of the book Aluminum Matrix Composites Reinforced with Alumina Nanoparticles by
Cover of the book Developed Nations and the Economic Impact of Globalization by
Cover of the book Salivary Gland Development and Regeneration by
Cover of the book Transforming Teaching and Learning in Higher Education by
Cover of the book Interactive Experience in the Digital Age by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy