Innovative Perspectives on Tourism Discourse

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Industries
Cover of the book Innovative Perspectives on Tourism Discourse by , IGI Global
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Author: ISBN: 9781522529323
Publisher: IGI Global Publication: August 10, 2017
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522529323
Publisher: IGI Global
Publication: August 10, 2017
Imprint: Business Science Reference
Language: English
The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.

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