Inside Apple

How America's Most Admired--and Secretive--Company Really Works

Business & Finance, Management & Leadership, Leadership
Cover of the book Inside Apple by Adam Lashinsky, Grand Central Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Adam Lashinsky ISBN: 9781455512171
Publisher: Grand Central Publishing Publication: January 25, 2012
Imprint: Business Plus Language: English
Author: Adam Lashinsky
ISBN: 9781455512171
Publisher: Grand Central Publishing
Publication: January 25, 2012
Imprint: Business Plus
Language: English

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

More books from Grand Central Publishing

Cover of the book Letters to Penthouse Vol. 52 by Adam Lashinsky
Cover of the book The Guilty by Adam Lashinsky
Cover of the book The Devil and Webster by Adam Lashinsky
Cover of the book Made in the U.S.A. by Adam Lashinsky
Cover of the book Happiness Sold Separately by Adam Lashinsky
Cover of the book Totally Toned Arms by Adam Lashinsky
Cover of the book Law of Attraction by Adam Lashinsky
Cover of the book Work Types by Adam Lashinsky
Cover of the book Cowboy Courage by Adam Lashinsky
Cover of the book The Amish Midwife's Secret by Adam Lashinsky
Cover of the book Sacred Cows Make the Best Burgers by Adam Lashinsky
Cover of the book Broken by Adam Lashinsky
Cover of the book In Office Hours by Adam Lashinsky
Cover of the book Death of a Prankster by Adam Lashinsky
Cover of the book Hot Wheels and High Heels by Adam Lashinsky
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy