Inside the Business of Graphic Design

60 Leaders Share Their Secrets of Success

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Advertising, Criticism, General Design
Cover of the book Inside the Business of Graphic Design by Catharine Fishel, Allworth
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Author: Catharine Fishel ISBN: 9781621531173
Publisher: Allworth Publication: September 1, 2002
Imprint: Allworth Language: English
Author: Catharine Fishel
ISBN: 9781621531173
Publisher: Allworth
Publication: September 1, 2002
Imprint: Allworth
Language: English

Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.

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