Inspire Good

Nonprofit Marketing for a Better World

Business & Finance, Industries & Professions, Nonprofit Organizations & Charities, Marketing & Sales
Cover of the book Inspire Good by Bill Weger, Trafford Publishing
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Author: Bill Weger ISBN: 9781426989094
Publisher: Trafford Publishing Publication: November 2, 2011
Imprint: Trafford Publishing Language: English
Author: Bill Weger
ISBN: 9781426989094
Publisher: Trafford Publishing
Publication: November 2, 2011
Imprint: Trafford Publishing
Language: English

If you are a nonprofit marketer seeking to learn how to inspire more good, youll need this guidebook to get the job done. Bill Weger, a nonprofit marketing veteran with more than twenty-five years of experience serving the nonprofit and government sectors, shares proven methods on how to gain more traction using social media, media relations, branding, and message development. Get ready to discover how to start conversations that spark social change; leverage new and traditional media to accomplish your goals; and use proven theories, practices and success stories to your advantage. Youll also learn how to improve your marketing by analyzing case studies from a variety of nonprofits, including the American Red Cross, YMCA, Lutheran Services in America, and Network for Good. By equipping yourself with updated marketing tactics, youll outperform your peers from the biggest corporations with larger budgets. Inspire Good boils down to getting people to take positive action that makes a difference.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

If you are a nonprofit marketer seeking to learn how to inspire more good, youll need this guidebook to get the job done. Bill Weger, a nonprofit marketing veteran with more than twenty-five years of experience serving the nonprofit and government sectors, shares proven methods on how to gain more traction using social media, media relations, branding, and message development. Get ready to discover how to start conversations that spark social change; leverage new and traditional media to accomplish your goals; and use proven theories, practices and success stories to your advantage. Youll also learn how to improve your marketing by analyzing case studies from a variety of nonprofits, including the American Red Cross, YMCA, Lutheran Services in America, and Network for Good. By equipping yourself with updated marketing tactics, youll outperform your peers from the biggest corporations with larger budgets. Inspire Good boils down to getting people to take positive action that makes a difference.

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