Integrated Brand Marketing and Measuring Returns

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Integrated Brand Marketing and Measuring Returns by , Palgrave Macmillan UK
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Author: ISBN: 9780230297340
Publisher: Palgrave Macmillan UK Publication: July 7, 2010
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9780230297340
Publisher: Palgrave Macmillan UK
Publication: July 7, 2010
Imprint: Palgrave Macmillan
Language: English

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

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