Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

Business & Finance, Marketing & Sales, Multilevel
Cover of the book Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations by , IGI Global
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Author: ISBN: 9781522576341
Publisher: IGI Global Publication: January 25, 2019
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522576341
Publisher: IGI Global
Publication: January 25, 2019
Imprint: Business Science Reference
Language: English

As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

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