Intellectual Property Branding in the Developing World

A New Approach to Non-Technological Innovations

Nonfiction, Reference & Language, Law, Patent, Trademark, & Copyright, Intellectual Property, International
Cover of the book Intellectual Property Branding in the Developing World by Tshimanga Kongolo, Taylor and Francis
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Author: Tshimanga Kongolo ISBN: 9781000008739
Publisher: Taylor and Francis Publication: May 13, 2019
Imprint: Routledge Language: English
Author: Tshimanga Kongolo
ISBN: 9781000008739
Publisher: Taylor and Francis
Publication: May 13, 2019
Imprint: Routledge
Language: English

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. 

This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. 

This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.

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