Inter-Regional Place Branding

Best Practices, Challenges and Solutions

Business & Finance, Economics, Urban & Regional, Nonfiction, Science & Nature, Science, Earth Sciences, Geography
Cover of the book Inter-Regional Place Branding by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319153292
Publisher: Springer International Publishing Publication: April 1, 2015
Imprint: Springer Language: English
Author:
ISBN: 9783319153292
Publisher: Springer International Publishing
Publication: April 1, 2015
Imprint: Springer
Language: English

This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity.

Accordingly this volume, provides a theoretically well informed but practically oriented overview of this phenomenon – including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity.

Accordingly this volume, provides a theoretically well informed but practically oriented overview of this phenomenon – including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field.

More books from Springer International Publishing

Cover of the book Precision Medicine, CRISPR, and Genome Engineering by
Cover of the book The Geography of Tourism of Central and Eastern European Countries by
Cover of the book Large-scale Production of Paper-based Li-ion Cells by
Cover of the book Reforms and Innovation in Education by
Cover of the book Bodies, Love, and Faith in the First World War by
Cover of the book Creating the Future? The 1960s New English Universities by
Cover of the book Adventures in Computer Science by
Cover of the book Biodiversity of Lianas by
Cover of the book First Measurement of Neutrino and Antineutrino Oscillation at T2K by
Cover of the book Road Vehicle Automation 2 by
Cover of the book Democracy and an Open-Economy World Order by
Cover of the book Fault-Tolerant Digital Microfluidic Biochips by
Cover of the book Runtime Verification by
Cover of the book Ethnographic Peace Research by
Cover of the book Algorithms and Models for the Web Graph by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy